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Journal

The menswear destination at Glyfada - the Athenian riviera.

15/02/2019
The menswear destination at Glyfada - the Athenian riviera.

TAILOR inaugurates its third store in the Athens metropolitan area, at the so called Athenian riviera and it's commercial centre, the municipality of Glyfada. The new store is extended in 340 sq.mts, at a premium location on the high street area and in close proximity to the seafront. In harmony with the area's vibes, this new gem of a store offers a range of exclusive services to customers It hosts a complete selection of the brand's collections in two separate floors developed to offer a different shopping experience. 

Clients can soon enjoy the presence of the e-commerce platform designed instore through interactive montirors applied in key positions with a clear strategy to integrate distribution channels and promote a better understanding of the product. Furthermore, the brand will soon launch its new Made to Order services, initially exclusively at the this store, and soon available to other stores as well. This service has been dedicated a VIP space, that preserves privacy for selective clients.  Furthermore, smart technology appliances ensure sustainable energy consumption. 

 

 Merlo & Meregalli architects have been appointed once more for the development of the project, to follow up with the brand's identity profile. Contrust has successfully developed the implementation.

An outdoor zone of 250 sq.mts in natural wood deck and a pergola match perfecty the sea breaze vibes of the area and offer clients the opportunity to relax and enjoy some quality relaxing break, after shopping. Implantation of aloe and bamboo externally, celebrate the beauty of the Meditteranean vegetation. Windows are spacious and extend to the whole length of the store, making it luminous and inviting. The wooden deck in Iroko continues in store and mixes with the emblematic ceramic tiles that already represent TAILOR in its stores. Lighting is atmospheric, providing a sense of exclusivity but also highlighting products in a definite manner. The lower level of the store is more intimate and luxurious, since this is where the suit and formal wear is merchandised. Simplicity, functionality, technology and class are the key elements to define Glyfada's new menswear destination.